Table 2 Mediation of pictorial health warnings’ effect on parents’ likelihood of purchasing any sugar-sweetened beverage for their children
Mediator | Warnings on mediator | Mediator on purchasing | Total effect | Mediated effect | |
|---|---|---|---|---|---|
n | a | b | c | a x b (95% CI) | |
Message reactions | |||||
Attention to the labels | 322 | 1.48 (1.21, 1.76) | 0.13 (-0.06, 0.31) | − 0.93 (-1.48, -0.38) | 0.19 (-0.08, 0.49) |
Negative emotional reactions | 320 | 1.87 (1.66, 2.09) | -0.10 (-0.34, 0.14) | -0.53 (-1.17, 0.11) | -0.19 (-0.67, 0.28) |
Thinking about harms of drinking SSBs | 322 | 2.31 (2.07, 2.55) | -0.14 (-0.34, 0.07) | -0.42 (-1.09, 0.24) | -0.32 (-0.85, 0.18) |
Attitudes and beliefs | |||||
Perceived amount of added sugar in SSBs | 321 | 0.10 (-0.06, 0.26) | -0.23 (-0.55, 0.09) | -0.73 (-1.20, -0.26) | -0.02 (-0.09, 0.02) |
Perceived healthfulness of SSBs for child | 321 | -0.26 (-0.44, -0.08) | 0.64 (0.34, 0.94) | -0.60 (-1.08, -0.12) | -0.17 (-0.33, -0.05) |
Appeal of SSBs for child | 322 | -0.08 (-0.30, 0.13) | -0.00 (-0.24, 0.23) | -0.74 (-1.20, -0.27) | 0.00 (-0.03, 0.04) |
Perceived tastiness of SSBs for child | 321 | -0.17 (-0.37, 0.03) | -0.01 (-0.26, 0.24) | -0.72 (01.19, -0.26) | 0.00 (-0.05, 0.06) |
Perceived likelihood of health problems | 309 | 0.12 (-0.10, 0.33) | -0.40 (-0.65, -0.15) | -0.83 (-1.31, -0.35) | -0.05 (-0.14, 0.05) |
Injunctive norms to limit SSBs for child | 316 | 0.39 (0.11, 0.67) | 0.10 (-0.09, 0.28) | -0.81 (-1.29, -0.34) | 0.04 (-0.04, 0.13) |
Intentions | |||||
Anticipated social interactions | 322 | 1.73 (1.45, 2.01) | -0.02 (-0.20, 0.16) | -0.71 (-1.27, -0.15) | -0.03 (-0.34, 0.29) |
Intentions to serve SSBs to child | 320 | -0.35 (-0.64, -0.05) | 0.20 (0.03, 0.38) | -0.65 (-1.12, -0.18) | -0.07 (-0.21, -0.003) |