Table 5 Configurations of intervention components not found to be associated with reductions in meat consumption, purchase, or selection in QCA
Tailored information provision Raw coverage: 26%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in intended consumption or purchase/selection of meat in virtual environments |
 In the presence of: | (2) Tailored information about (3) one or more of (4) environmental, (5) health, (6) animal welfare, or (7) socio-economic issues, (8) targeting healthy individuals |
 In the absence of: | (9) Implicitly highlighting animal suffering, (10) self-monitoring, (11) goal-setting, (12) practical strategies to eat less meat, and (13) lifestyle counselling |
Information about multiple issues Raw coverage: 19%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in intended consumption or purchase/selection of meat in virtual environments |
 In the presence of: | Information about (2) two or more of (3) health, (4) environmental, (5) animal welfare, and (6) socio-economic issues (7) targeting healthy individuals |
 In the absence of: | (8) Practical strategies to eat less meat, (9) implicitly highlighting animal suffering, (10) self-monitoring, (11) goal-setting, and (12) lifestyle counselling |
 Regardless of: | (13) Tailoring |
Information about multiple issues and practical strategies Raw coverage: 19%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in actual meat consumption, purchase, or selection |
 In the presence of: | Information about (2) two or more of (3) health, (4) environmental, and (5) socio-economic issues (6) targeting healthy individuals, and (7) practical strategies to eat less meat |
 In the absence of: | Information about (8) animal welfare, (9) implicitly highlighting animal suffering, (10) self-monitoring, (11) goal-setting, and (12) lifestyle counselling |
 Regardless of: | (13) Tailoring |
Interventions implicitly highlighting animal suffering Raw coverage: 13%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in intended consumption or purchase/selection of meat in virtual environments |
 In the presence of: | (2) Non-tailored interventions (3) implicitly highlighting animal suffering, (4) among healthy individuals |
 In the absence of: | Information about (5) environmental, (6) health, (7) socio-economic, (8) animal welfare issues, (9) multiple consequences of eating meat, as well as (10) self-monitoring, (11) goal-setting, (12) practical strategies to eat less meat, and (13) lifestyle counselling. |
Non-tailored education on the environment, when actual behaviour is the outcome Raw coverage: 6%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in actual consumption, purchase, or selection of meat |
 In the presence of: | (2) Non-tailored (3) information about environmental issues (4) targeting healthy individuals |
 In the absence of: | Information about (5) health, (6) socio-economic, (7) animal welfare, (8) or multiple issues, as well as (9) implicitly highlighting animal suffering, (10) self-monitoring, (11) goal-setting, (12) practical strategies to eat less meat, and (13) lifestyle counselling. |
Non-tailored education on health, when actual behaviour is the outcome Raw coverage: 6%, Internal consistency: 100% | |
 Outcome: | (1) Reduction in actual consumption, purchase, or selection of meat |
 In the presence of: | (2) Non-tailored (3) information about health issues (4) targeting healthy individuals |
 In the absence of: | Information about (5) environmental, (6) socio-economic, (7) animal welfare, (8) or multiple issues, as well as (9) implicitly highlighting animal suffering, (10) self-monitoring, (11) goal-setting, (12) practical strategies to eat less meat, and (13) lifestyle counselling. |