Table 4 In-depth survey: purchases of promoted products
Sample | Contribution of promoted products to total food spending | P | |
|---|---|---|---|
(n = 116) | Mean (SD) | ||
Total | 116 | 13.6 (8.2) | |
Sex | 0.632 | ||
Female | 91 | 13.4 (8.1) | |
Male | 25 | 14.3 (8.7) | |
Age | 0.527 | ||
20–40 years | 29 | 14.5 (10.4) | |
40–60 years | 51 | 12.6 (7.3) | |
More than 60 years | 36 | 14.3 (7.5) | |
Adults at home | 0.591 | ||
One | 26 | 12.8 (11.1) | |
Two or more | 90 | 13.8 (7.2) | |
Children at home | 0.089 | ||
No child | 45 | 12.3 (8.2) | |
One or two | 47 | 13.3 (9.2) | |
Three or more | 24 | 16.8 (4.9) | |
Food insecurity | 0.002 | ||
Yes | 19 | 18.8 (9.8) | |
No | 97 | 12.6 (7.5) | |
Occupational status | 0.156 | ||
Unemployed, disabled, student | 42 | 15.4 (9.1) | |
Lower socio-professional category | 30 | 11.2 (7.2) | |
Upper socio-professional category | 12 | 12.0 (7.6) | |
Retired | 32 | 14.1 (7.7) | |
Frequency of shopping at the store | 0.036 | ||
Less than once | 19 | 9.2 (7.8) | |
Two to four times | 66 | 14.6 (7.9) | |
More than four times | 31 | 14.1 (8.5) | |
Average spending in the store / month | 0.044 | ||
Less than 20€ | 28 | 11.8 (9.2) | |
Between 20€ and 50€ | 37 | 16.7 (10.1) | |
Between 50€ and 100€ | 22 | 12.7 (4.9) | |
More than 100€ | 29 | 12.0 (5.2) | |
Average spending in the store / visit | 0.059 | ||
Less than 10€ | 21 | 16.1 (11.8) | |
Between 10€ and 20€ | 46 | 14.6 (7.9) | |
More than 20€ | 49 | 11.6 (6.0) | |
Awareness of the program | 0.405 | ||
Spontaneous | 22 | 15.4 (6.0) | |
Aided | 29 | 12.2 (9.6) | |
No | 65 | 13.6 (8.1) | |
Perceived usefulness of the program | 0.375 | ||
Yes | 107 | 13.4 (7.9) | |
No | 4 | 19.2 (14.7) | |
I don’t know | 5 | 14.4 (9.6) | |