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Table 3 Multivariate results for favourable colours on nutrients and more greens or more reds stratified a) by gender and b) by age group

From: Reds are more important than greens: how UK supermarket shoppers use the different information on a traffic light nutrition label in a choice experiment

 

Multivariate odds ratio (95 % confidence intervals)

a) Stratification by gender

 

WOMEN

MEN

Favourable colours on individual nutrients

 Total fat

4.40 (3.43, 5.65)

4.65 (3.36, 6.43)

 Saturated fat

9.02 (7.01, 11.59)

5.78 (4.36, 7.66)

 Total sugar

4.71 (3.67, 6.04)

5.01 (3.69, 6.82)

 Salt

7.16 (5.61, 9.13)

7.23 (5.33, 9.82)

More greens or more reds

 More greens

6.71 (5.37, 8.39)

5.29 (4.08, 6.86)

 More reds

0.08 (0.06, 0.10)

0.10 (0.07, 0.13)

b) Stratification by age

 

18 to 55

56+

Favourable colours on individual nutrients

 Total fat

5.33 (3.79, 7.51)

3.97 (3.11, 5.07)

 Saturated fat

11.95 (8.39, 17.02)

6.04 (4.83, 7.55)

 Total sugar

7.10 (5.04, 9.99)

3.86 (3.05, 4.90)

 Salt

9.49 (6.70, 13.43)

6.20 (4.94, 7.79)

More greens or more reds

 More greens

8.49 (6.27, 11.49)

5.10 (4.14, 6.27)

 More reds

0.06 (0.04, 0.08)

0.11 (0.09, 0.14)