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Table 2 Summary of results (Product/Place)

From: Qualitative developmental research among low income African American adults to inform a social marketing campaign for walking

Question & theme

Males

Females

Where participants walk

  

   Neighborhood

“In my neighborhood, and it’s just like I said a nice circular, I call it a circuit that I can walk, nice hills and everything.”

“enjoying walking through the neighborhood”

   Park

“We’d go walking together at Caughman Road Park.”

“there is and, it’s not in my neighborhood but it’s like three minutes away I can go to Caughman Road [Park] and walk”

Who participants walk with

  

   Adult family member

“I walk with my wife.”

“I walk with my spouse or sister-in-law.”

   Child family member

“I go walking with my daughter, and my little son.”

“In the afternoon, me and my children usually walk”

   Unspecified family member

---

“walk with…my family.”

   Friends

---

“when I’m walking it will either be with friends or my children.”

   Self

---

“I love to walk alone”

What participants want in a walking trail

  

   Trusted police officers

“I don’t care how well you feel and unless you got a police every 10 to 15 minutes. There’s some crazy people in this world.”

“we could have, you know, protection, police officer or whatever to ride around. You know, on a regular basis, you know. ”

   Open view

“…if you’re walking you want to see your children.”

“because you know you want to make sure that somebody’s see you.”

   Stations on trail

“…because if you have walking trails you have other things where the kids can play basketball or whatever, you know, the family will enjoy it because the adults may enjoy walking, but the kids not gonna walk.”

 

   Cleanliness/Aesthetic

“You can’t, you know, just can’t put it any place, you need to have it in a pleasant location, a pleasant site where it will be enjoyable for yourself and the kids.”

“Attract, attractiveness, you know, as you say, making it attractive where a, a place where people would want to be.”

   Safety

“I like to walk on a path that’s safe, but I think you have to take time to look at, to look at the area and people that are gonna be using it because I think if you’re uncomfortable on it, be it male or female, you’re not gonna go on it.”

“More people would participate I think if they knew they had protection.”

   Weather provisions

“When it’s summertime, we want to be outside. You know, we want to see the sun, we want to-all that stuff, flowers…when it’s cold we want to be inside not on that walking trail.”

“Would there be some provisions for inclement weather? If you want to, you know, if you’re a preacher of routine and you walk everyday at 5:00”

   Signs

 

“You know those signs where you’re at this point and you’re, you can get to this point?”