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Table 1 Message elements during control, tax and subsidy conditions

From: Impact of tax and subsidy framed messages on high- and lower-sugar beverages sold in vending machines: a randomized crossover trial

Condition

Banner messagea

Poster messageb

Stickers messagec

Control

No banner

No poster

No stickers

Tax

‘HIGH SUGAR DRINKS ARE TAXED.’

‘THESE HIGH SUGAR DRINKS ARE TAXED!’

‘Cost More’ stickers placed on high-sugar beverages on the selection panels

Subsidy

‘LOWER SUGAR DRINKS ARE SUBSIDISED.’

‘THESE LOWER SUGAR DRINKS ARE SUBSIDISED!’

‘Cost Less’ stickers placed on lower-sugar beverages on the selection panels

  1. aBanners (23 × 4 in.) were in white with red font, placed above the top selection panel in machines and referred consumers to poster for the beverages that were ‘taxed’ or ‘subsidised’
  2. bPosters (16.5 × 12 in.) were placed at the bottom left corner of the selection panel to highlight the selected beverages that were ‘taxed’ or ‘subsidised’
  3. cStickers (1 × 1 in.) were bright yellow with black font, and positioned below the ‘taxed’ or ‘subsidised’ beverage