Table 4 Frequency of food/beverage advertising in May 2013 and May 2016 per food category when child viewership reached at least ≥35%
CAIa | Non-CAIb | Total | |||||||
|---|---|---|---|---|---|---|---|---|---|
2013 | 2016 | 2013 | 2016 | 2013 | 2016 | ||||
Food Categories | n (%) | n (%) | Δ% | n (%) | n (%) | Δ% | n (%) | n (%) | Δ% |
Cold cereal | 24(20.0) | 51(27.3) | 112.5 | 0(0) | 0(0) | – | 24(9.9) | 51(15.3) | 112.5 |
Candy and chocolate | 33(27.5) | 31(16.6) | −6.1 | 24(19.7) | 29(19.7) | 20.8 | 57(23.6) | 60(18.0) | 5.3 |
Cakes, cookies and ice cream | 8(6.7) | 10(5.3) | 25.0 | 4(3.3) | 3(2.0) | −25.0 | 12(5.0) | 13(3.9) | 8.3 |
Juice, soft drinks, sports drinks and energy drinks | 4(3.3) | 6(3.2) | 50.0 | 22(18.0) | 10(6.8) | −54.5 | 26(10.7) | 16(4.8) | −38.5 |
Pizza | 0(0) | 0(0) | – | 0(0) | 4(2.7) | – | 0(0) | 4(1.2) | – |
Compartment snack foods and portable snacks | 14(11.7) | 16(8.6) | 14.3 | 1(0.8) | 4(2.7) | 300.0 | 15(6.2) | 20(6.0) | 33.3 |
Restaurants (fast food and non-fast food) | 26(21.7) | 36(19.3) | 38.5 | 55(45.1) | 77(52.4) | 40.0 | 81(33.5) | 113(33.8) | 39.5 |
Cheese | 8(6.7) | 18(9.6) | 125.0 | 13(10.7) | 20(13.6) | 53.8 | 21(8.7) | 38(11.4) | 81.0 |
Yogurt | 3(2.5) | 19(10.2) | 533.3 | 3(2.5) | 0(0) | −100.0 | 6(2.5) | 19(5.7) | 216.7 |
Total | 120(100) | 187(100) | 55.8 | 122(100) | 147(100) | 20.5 | 242(100) | 334(100) | 38.0 |