Table 4 Detailed results, fruit yoghurt
From: Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products
Private label peach melba | Private label orange | Pear/ banana | Pineapple/ orange/ mango Light | Berry-flavoured | |
|---|---|---|---|---|---|
Initial share of calories | 15.4% | 5.8% | 44.9% | 4.0% | 21.4% |
Initial share of sales value | 11.4% | 5.3% | 37.1% | 8.9% | 20.3% |
AID model estimation results | |||||
Ln PPrivate label peach melba | 0.000006 | 0.000002 | −0.000004 | −0.000001 | −0.000002 |
(0.000001) | (0.000000) | (0.000001) | (0.000001) | (0.000001) | |
Ln PPrivate label orange | 0.000001 | 0.000002 | 0.000000 | 0.000001 | −0.000004 |
(0.000001) | (0.000001) | (0.000001) | (0.000001) | (0.000002) | |
Ln PPear/banana | 0.000005 | 0.000006 | 0.000004 | −0.000006 | 0.000002 |
(0.000002) | (0.000001) | (0.000003) | (0.000002) | (0.000003) | |
Ln PPineapple/orange/mango Light | 0.000001 | 0.000001 | −0.000005 | 0.000015 | −0.000002 |
(0.000001) | (0.000001) | (0.000001) | (0.000001) | (0.000001) | |
Ln PBerry | −0.000001 | 0.000001 | −0.000006 | −0.000001 | 0.000021 |
(0.000002) | (0.000001) | (0.000002) | (0.000003) | (0.000003) | |
Ln PBerry Light | −0.000002 | 0.000000 | −0.000010 | −0.000002 | −0.000006 |
(0.000001) | (0.000001) | (0.000001) | (0.000001) | (0.000002) | |
Real budget | 0.000011 | 0.000013 | −0.000010 | −0.000005 | 0.000009 |
(0.000004) | (0.000003) | (0.000005) | (0.000004) | (0.000005) | |
Reformulation dummy | −0.004530 | 0.000008 | 0.002339 | −0.000570 | 0.005419 |
(0.003120) | (0.002320) | (0.004070) | (0.006260) | (0.008760) | |
Trend | −0.000150 | 0.000004 | −0.000130 | −0.000920 | 0.001534 |
(0.000056) | (0.000041) | (0.000073) | (0.000577) | (0.000626) | |
Christmas dummy | −0.001470 | 0.000176 | −0.006100 | −0.000950 | 0.005525 |
(0.002460) | (0.001760) | (0.003190) | (0.004400) | (0.006080) | |
AR (1) | −0.402090 | −0.186420 | −0.263600 | 0.879930 | 0.862313 |
(0.147000) | (0.181400) | (0.174500) | (0.093100) | (0.080600) | |
Intercept | 0.095738 | 0.048126 | 0.362423 | 0.113309 | 0.161103 |
(0.006660) | (0.004570) | (0.008380) | (0.023100) | (0.026200) | |
Root MSE | 0.0044 | 0.0028 | 0.0053 | 0.0055 | 0.0076 |
R2 | 0.91 | 0.83 | 0.96 | 0.95 | 0.93 |
R2-adj | 0.89 | 0.78 | 0.95 | 0.93 | 0.91 |