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Table 3 In-depth survey: knowledge in nutrition, understanding of the labeling system, and attractiveness of promoted products

From: In-store marketing of inexpensive foods with good nutritional quality in disadvantaged neighborhoods: increased awareness, understanding, and purchasing

 

Sample

Knowledge of nutrition

P

Understanding of the labeling system

P

Placement-related attractiveness

P

Taste-related attractiveness

P

Cooking-related attractiveness

P

(n = 116)

Mean (SD)

Mean (SD)

Mean (SD)

Mean (SD)

Mean (SD)

Total

116

62.8 (20)

 

79.4 (15)

 

85.7 (22)

 

52.8 (13)

 

68.5 (20)

 

Sex

  

0.310

 

0.319

 

0.143

 

0.258

 

0.036

 Female

91

63.7 (20.6)

 

80.1 (14.9)

 

84.5 (23.5)

 

52.1 (12.7)

 

70.6 (19.0)

 Male

25

59.2 (15.8)

 

76.8 (13.5)

 

90.0 (14.0)

 

55.5 (15.7)

 

61.0 (23.5)

Age

  

0.084

 

0.669

 

0.401

 

0.009

 

0.597

 20–40 years

29

69.0 (18.2)

 

79.3 (13.6)

 

89.2 (20.5)

 

48.3 (6.9)

 

65.9 (20.6)

 40–60 years

51

58.8 (18.9)

 

78.2 (16.6)

 

86.3 (19.2)

 

51.3 (14.3)

 

70.6 (19.2)

 More than 60 years

36

63.3 (21.1)

 

81.1 (12.6)

 

81.9 (26.1)

 

58.5 (14.4)

 

67.7 (22.0)

Adults at home

  

0.926

 

0.948

 

0.522

 

0.631

 

0.089

 One

26

63.1 (20.2)

 

79.2 (15.2)

 

82.7 (28.3)

 

51.7 (13.8)

 

74.5 (23.0)

 Two or more

90

62.7 (19.7)

 

79.4 (14.6)

 

86.5 (19.8)

 

53.1 (13.3)

 

66.8 (19.3)

Children at home

  

0.180

 

0.701

 

0.947

 

0.283

 

0.175

 No child

45

64.9 (18.2)

 

80.7 (14.4)

 

85.8 (23.2)

 

55.0 (15.1)

 

64.2 (22.1)

 One or two

47

58.7 (20.6)

 

78.1 (16.6)

 

86.2 (20.2)

 

52.3 (11.4)

 

70.7 (18.8)

 Three or more

24

66.7 (20.1)

 

79.6 (10.8)

 

84.4 (23.4)

 

49.7 (13.6)

 

72.4 (19.1)

Food insecurity

  

0.924

 

0.845

 

0.333

 

0.863

 

0.295

 Yes

19

63.2 (15.3)

 

80.0 (10.0)

 

90.1 (18.0)

 

53.3 (14.0)

 

73.0 (22.5)

 No

97

62.7 (20.5)

 

79.3 (15.4)

 

84.8 (22.6)

 

52.7 (13.3)

 

67.7 (19.9)

Occupational status

  

0.279

 

0.346

 

0.350

 

0.028

 

0.967

 Unemployed, disabled, student

42

65.7 (19.9)

 

77.4 (14.7)

 

89.9 (19.0)

 

49.0 (10.3)

 

68.2 (20.3)

 Lower socio-professional category

30

57.3 (17.2)

 

78.0 (15.6)

 

81.7 (21.5)

 

51.5 (14.2)

 

68.3 (20.2)

 Upper socio-professional category

12

60.0 (19.1)

 

85.0 (16.8)

 

88.5 (15.5)

 

56.8 (16.1)

 

66.7 (21.5)

 Retired

32

65.0 (21.6)

 

81.3 (12.6)

 

82.8 (27.1)

 

57.6 (13.9)

 

69.9 (21.0)

Frequency of shopping at the store

  

0.792

 

0.877

 

0.579

 

0.142

 

0.013

 Less than once

19

65.3 (22.9)

 

80.5 (11.3)

 

89.5 (12.0)

 

55.6 (9.1)

 

67.1 (19.2)

 Two to four times

66

61.8 (21.0)

 

79.5 (15.0)

 

82.4 (26.4)

 

50.8 (12.7)

 

72.9 (20.6)

 More than four times

31

63.2 (14.7)

 

78.4 (15.9)

 

90.3 (13.6)

 

55.4 (16.4)

 

60.1 (18.1)

Average spending in the store / month

  

0.303

 

0.649

 

0.169

 

0.851

 

0.786

 Less than 20€

28

68.6 (20.7)

 

77.1 (14.4)

 

87.1 (18.2)

 

54.0 (10.7)

 

69.6 (21.6)

 Between 20€ and 50€

37

60.5 (19.7)

 

78.9 (14.9)

 

85.5 (21.8)

 

52.4 (11.9)

 

67.9 (22.7)

 Between 50€ and 100€

22

59.1 (21.8)

 

79.5 (17.6)

 

77.3 (28.0)

 

54.0 (15.7)

 

71.6 (22.2)

 More than 100€

29

62.8 (16.7)

 

82.1 (12.4)

 

90.9 (19.2)

 

51.3 (16.0)

 

65.9 (14.1)

Average spending in the store / visit

  

0.317

 

0.225

 

0.617

 

0.930

 

0.314

 Less than 10€

21

68.6 (19.6)

 

76.0 (14.3)

 

86.3 (14.7)

 

53.6 (9.2)

 

63.1 (23.2)

 Between 10€ and 20€

46

60.9 (17.9)

 

78.0 (16.3)

 

85.6 (22.0)

 

53.0 (13.7)

 

68.2 (20.5)

 More than 20€

49

62.0 (21.3)

 

82.0 (12.9)

 

85.5 (24.5)

 

52.3 (14.8)

 

71.2 (18.8)

Awareness of the program

  

<0.001

 

0.024

 

0.666

 

0.903

 

0.212

 Spontaneous

22

77.3 (15.5)

 

82.7 (14.5)

 

87.5 (20.8)

 

52.6 (12.9)

 

75.0 (20.4)

 Aided

29

61.4 (18.5)

 

84.1 (14.3)

 

87.9 (20.7)

 

51.9 (12.1)

 

65.1 (20.1)

 No

65

58.5 (19.5)

 

76.2 (14.2)

 

84.0 (22.9)

 

53.3 (14.3)

 

67.9 (20.2)

Perceived usefulness of the program

  

0.686

 

0.007

 

0.608

 

0.397

 

0.229

 Yes

107

63.2 (19.8)

 

79.6 (14.3)

 

86.0 (21.9)

 

52.9 (12.9)

 

69.5 (19.9)

 No

4

55.0 (10.0)

 

60.0 (14.1)

 

75.0 (33.9)

 

45.3 (15.6)

 

53.1 (37.3)

 I don’t know

5

60.0 (24.5)

 

90.0 (10.0)

 

87.5 (8.8)

 

57.5 (22.3)

 

60.0 (5.6)

  1. Mean score (/100) of customers’ answers to a quiz assessing their knowledge in nutrition, to a quiz assessing their understanding of the labeling system, and to questions on attractiveness of promoted products. Differences in scores were analyzed based on socio-demographic characteristics, shopping profiles, and based on awareness and perceived usefulness of the program using one-way ANOVAs