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Table 4 Recall, self-reported and objective understanding of the label according to the three experimental conditions

From: Impact of the front-of-pack 5-colour nutrition label (5-CNL) on the nutritional quality of purchases: an experimental study

 

Control

Label

Label + Communication

P

Recall of the label (Do you recall seeing a front-of-pack label on products ?)

    

Sweet biscuits category

12.12

18.59

69.29

<0.0001

Appetizers category

18.89

16.05

65.06

<0.0001

Breakfast cereals category

19.92

25.04

55.05

<0.0001

Objective understanding (Among the two products I showed you, which do you believe is the healthier one?)

   

<0.0001

Selection of the product with the highest nutritional quality (right answer)

28.04

31.85

40.11

 

Selection of the product with the lowest nutritional quality (wrong answer)

43.9

29.8

26.3

 

Don’t know

41.48

38.63

19.89

 

Self-reported understanding (Do you think this FOP nutrition label is easy to understand ?)

   

<0.0001

Very easy

20.42

27.22

52.36

 

Rather easy

33.44

30.9

35.66

 

Not really easy

42.4

35.28

22.32

 

Not at all easy

38.73

40.85

20.42

 
  1. Values are percentages. P value obtained with Chi-Square tests. Analyses are weighted taking into account the quota sampling recruitment method