Control | Label | Label + Communication | P | |
---|---|---|---|---|
Recall of the label (Do you recall seeing a front-of-pack label on products ?) | ||||
Sweet biscuits category | 12.12 | 18.59 | 69.29 | <0.0001 |
Appetizers category | 18.89 | 16.05 | 65.06 | <0.0001 |
Breakfast cereals category | 19.92 | 25.04 | 55.05 | <0.0001 |
Objective understanding (Among the two products I showed you, which do you believe is the healthier one?) | <0.0001 | |||
Selection of the product with the highest nutritional quality (right answer) | 28.04 | 31.85 | 40.11 | |
Selection of the product with the lowest nutritional quality (wrong answer) | 43.9 | 29.8 | 26.3 | |
Don’t know | 41.48 | 38.63 | 19.89 | |
Self-reported understanding (Do you think this FOP nutrition label is easy to understand ?) | <0.0001 | |||
Very easy | 20.42 | 27.22 | 52.36 | |
Rather easy | 33.44 | 30.9 | 35.66 | |
Not really easy | 42.4 | 35.28 | 22.32 | |
Not at all easy | 38.73 | 40.85 | 20.42 |