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Table 2 Percent and number of matches* for opened^ food outlets between ground-truthed data and five secondary food retail data sources in six State Designated Tribal Statistical Areas (SDTSA) and two United States Census-Designated Places in North Carolina, 2009-2010 (n=870)

From: Evidence for validity of five secondary data sources for enumerating retail food outlets in seven American Indian Communities in North Carolina

 

Ground-truthed (n=678)

All Secondary Retail Food Data Sources1(n=756)

Local Health County (n=438)

State Agriculture Department (n=125)

ReferenceUSA (n=597)

Dun & Bradstreet (n=272)

Online Yellow Pages (n=398)

Percent of matches (number of matches/total number of food outlets)

Overall

83 (564/678)

75 (564/756)

85 (372/438)

78 (97/125)

84 (505/597)

86 (235/272)

77 (308/398)

By Type of Food Outlet

Convenience Stores

76 (164/215)

74 (164/222)

81 (58/72)

79 (42/53)

80 (141/176)

78 (53/68)

73 (79/108)

General Merchandise2

96 (43/45)

86 (43/50)

0 (0/1)

80 (8/10)

87 (41/47)

95 (37/39)

82 (9/11)

Grocery Stores

97 (32/33)

89 (32/36)

97 (29/30)

100 (28/28)

94 (32/34)

93 (26/28)

100 (22/22)

Specialty Markets & Shops3

52 (31/60)

48 (31/64)

83 (15/18)

50 (11/22)

64 (21/33)

60 (6/10)

53 (18/34)

Restaurants4

91 (294/323)

77 (294/383)

85 (270/317)

67 (8/12)

88 (270/306)

89 (113/127)

81 (180/223)

Food Bank

0 (0/2)

0 (0/1)

0 (0/0)

0 (0/0)

0 (0/1)

0 (0/0)

0 (0/0)

By Level of Urbanization

       

Urban

89 (8/9)

73 (8/11)

75 (3/4)

67 (2/3)

100 (6/6)

100 (2/2)

50 (1/2)

Sub-Urban

80 (70/87)

81 (70/86)

92 (46/50)

90 (9/10)

91 (64/70)

100 (22/22)

80 (36/45)

Large Town

85 (268/314)

76 (268/354)

84 (179/213)

84 (47/56)

84 (241/287)

83 (114/138)

76 (122/160)

Small Town & Rural

81 (218/268)

71 (218/305)

84 (144/171)

70 (39/56)

83 (194/234)

88 (97/110)

78 (149/191)

  1. *Matches were determined as follows: For ground-truthed and all secondary retail food data sources, a match occurred if a ground-truthed outlet matched any secondary food retail data source. For each of the five individual secondary food retail data sources, a match occurred if a ground-truthed outlet matched that particular secondary data source.
  2. ^Outlets determined to be closed were excluded from the matching analyses.
  3. 1All secondary retail food data sources combined, ranging from one source identifying outlet to all five sources, within the SDTSA.
  4. 2Includes dollar stores and discount department stores that do not have a full grocery section, such as Kmart, Target, and Wal-Mart.
  5. 3Includes meat markets, produce stands, bakeries, donuts, and ice cream.
  6. 4Includes fast food, full-service, and coffee shops.