Table 2 Mean (SD) of effects of commercials

Watching these commercials made me...

happy

4.64 (0.97)

4.61 (1.11)

0.87

hungry

2.72 (1.69)

3.21 (1.44)

0.09

feel somewhat guilty

2.88 (1.72)

3.68 (1.92)

0.02

feel athletic

2.41 (1.31)

4.71 (1.60)

<0.01

feel relaxed

4.48 (1.27)

3.39 (1.21)

<0.01

feel active

2.66 (1.53)

4.68 (1.57)

<0.01

healthy

2.66 (1.45)

4.18 (1.55)

<0.01

in good shape

2.59 (1.39)

3.86 (1.63)

<0.01

Physical performance satisfaction

5.11 (1.05)

4.99 (1.25)

0.56

Body and weight satisfaction

4.45 (1.23)

4.55 (1.26)

0.65

Lunch evaluations

'I like the food I ate'

4.97 (1.31)

5.41 (1.11)

0.04

'The pasta was very good'

4.93 (1.32)

5.14 (1.40)

0.41

'The chocolate pudding was very good'

4.79 (1.47)

5.18 (1.60)

0.17

'The salad was very good'

4.04 (1.41)

4.76 (1.35)

<0.01

'The salad dressing was very good'

4.21 (1.52)

5.03 (1.31)

<0.01

'The lunch was really healthy'

3.93 (1.24)

4.45 (1.25)

0.02

'At this moment I feel full'

5.05 (1.48)

5.28 (1.43)

0.39

'I could not eat another bite'

3.47 (1.63)

3.50 (1.80)

0.93

Mood

Sad - happy

5.12 (0.94)

5.42 (0.88)

0.07

Bad mood - good mood

5.03 (1.18)

5.32 (1.18)

0.19

Irritable - pleased

4.88 (1.17)

4.97 (1.53)

0.72

Depressed - cheerful

4.93 (1.06)

4.98 (1.30)

0.80

Inactive - active

4.21 (1.39)

4.44 (1.60)

0.39

Weak-strong

4.55 (1.19)

4.76 (1.42)

0.39