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Table 2 Tally of tailoring effects

From: A systematic review of three approaches for constructing physical activity messages: What messages work and what improvements are needed?

Study/Message Characteristic

Significant tailoring effect

Significant and non-significant trend towards a tailoring effect

Total

58% (7/12)

83% (10/12)

Nature of the control group

  

   No message control/non-PA message

100% (6/6)

100% (6/6)

   Generic PA message

17% (1/6)

67% (4/6)

Assessment timeframea

  

   1 mos.

67% (2/3)

67% (2/3)

   2 mos.

67% (2/3)

67% (2/3)

   3 mos.

50% (2/4)

75% (3/4)

   4-6 mos.

42% (3/7)

71% (5/7)

   12 mos.

50% (1/2)

50% (1/2)

Mode of delivery

  

   Print

44% (4/9)

78% (7/9)

   Online

100% (3/3)

100% (3/3)

Dose

  

   Single

50% (2/4)

50% (2/4)

   More than 1b

63% (5/8)

100% (8/8)

  1. Note. Twelve studies were included in the frequency analysis. a Studies with multiple assessment points are included in the tally at each relevant time point. bDose: More than 1 includes messages delivered using unlimited internet access.