ParticipACTION: Awareness of the participACTION campaign among Canadian adults - Examining the knowledge gap hypothesis and a hierarchy-of-effects model

Table 1 Associations between Sociodemographic Factors and Awareness of ParticipACTION among Canadian Adults (weighted percentages)

			Awareness of ParticipACTION
	Total Sample		Prompted awareness			Unprompted awareness
	n	%	n	%	p	n	%	p
Overall	4424	---	3800	81.6		389	8.2
Gender								****
Male	1923	48.2	1670	82.6		210	12.2
Female	2501	51.8	2130	80.6		179	6.7
Age (years)					****			****
20-24	230	7.3	130	46.6		4	0.8
25-44	1707	41.5	1466	82.2		154	10.2
45-64	1811	33.4	1657	90.0		206	12.6
65+	676	17.7	547	78.6		25	4.4
Household income ($)					****			****
< 30,000	723	16.0	558	67.9		28	3.3
30,00-59,999	1135	30.4	970	80.6		83	7.2
60,000+	1794	53.5	1634	87.9		212	12.8
Level of education					****			****
High school or less	1557	35.2	1261	75.8		80	6.4
College	1355	30.7	1200	86.0		122	8.9
University	1445	34.1	1290	84.2		183	13.0
LTPA status					****			*
Inactive	1932	44.1	1591	77.1		139	7.5
Active	2488	55.9	2205	85.1		250	10.9

ISSN: 1479-5868