Table 2 Importance of taste, price, nutrition, and convenience when purchasing food from a fast food restaurant and the grocery store
| Â | Very important % (n) | Somewhat important % (n) | Not very important% (n) | Not at all important % (n) |
|---|---|---|---|---|
Fast food | Â | Â | Â | Â |
Taste | 76.9 (456) | 20.7 (123) | 1.7 (10) | 0.7 (4) |
Convenience | 56.4 (333) | 35.4 (209) | 6.8 (40) | 1.4 (8) |
Price | 40.4 (239) | 43.4 (257) | 13.2 (78) | 3.0 (18) |
Nutrition | 20.8 (122) | 37.4 (219) | 29.4 (172) | 12.5 (73) |
Groceries | Â | Â | Â | Â |
Taste | 78.3 (461) | 20.2 (119) | 1.5 (9) | 0 (0) |
Convenience | 34.5 (202) | 47.7 (279) | 14.5 (85) | 3.3 (19) |
Price | 59.4 (350) | 34.6 (204) | 5.3 (31) | 0.7 (4) |
Nutrition | 39.7 (233) | 43.8 (257) | 11.4 (67) | 5.1 (30) |