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Table 3 Endorsement of branded soft drinks compared to other branded beverages in 95 movies, 1991–2000

From: Portrayals of branded soft drinks in popular American movies: a content analysis

Actor endorsement (consumption) of soft drinks versus...

Movies Portraying Specific Branded Beverages

 

Neither Beverage

Both Beverages

Comparison Beverage Only

Soft Drinks Only

p-value

 

N

%

N

%

N

%

N

%

 

Non-alcoholic beverages a

82

86.3%

0

0%

2

2.1%

11

11.6%

.0126

Beerb

79

83.2%

3

3.2%

5

5.3%

8

8.4%

.4054

Other alcoholic beverages c

79

83.2%

2

2.1%

5

5.3%

9

9.5%

.2850

  1. a. Non-alcoholic beverages are any non-alcoholic beverage that is not a soft drink, such as milk, juice, sports drinks, juice mixes.
  2. b. Beer is any alcoholic beverage defined by the producer as beer.
  3. c. Other alcoholic beverages are any alcoholic beverage not defined as beer.