Table 6 Process of developing social marketing promotion strategies

• Having access to nearby, safe places to walk promotes activity

• Walking benefits physical health

• Calendar- included photographs of community walkers, objectives and goal-setting exercises

• Walking increases energy, benefits health, and provides stress relief and opportunities for meditation and spirituality

• Walking benefits mental and spiritual health

• Door Hangers- invited new walkers, reinforced objectives, and highlighted program incentives

• Word-of-mouth among neighbors, family, and friends is the most influential process for affecting community behaviors

• Walking builds your confidence for being active

• Peer Walking Leaders- facilitated grassroots networking, reinforced objectives

• Walking builds social and community connections

• Walking is safe