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Table 4 Summary of results (Price)

From: Qualitative developmental research among low income African American adults to inform a social marketing campaign for walking

Question & theme

Males

Females

Non-environmental barriers/deterrents to exercise

  

 Time

“With me it’s time, you know, you’ve got to juggle a lot, you know, throughout the day”

“I think time is my worst or one of them”

 Lack of motivation

“I think the things for me that make it harder is right here, just getting out there and doing it. I just will not get out there and do it like I know I should do it and like I know I have done it in the past. For me it’s just a mental thing really.”

“I have to be motivated and so I need somebody to motivate me to do it, I can’t do it by myself ‘cause I won’t, I won’t.”

 Tending to kids/family

“Especially if you got kids you’ve got to deal with. So trying to fit them into the mixture of actually getting out there and doing some exercise is kind of tough.”

“taking care of your family really, you know, stops you from doing all the things that you were used to doing”

 Work

 

“work”

Environmental barriers/Deterrents to exercise

  

 Safety

“I think part of the problem is, you know, what we mentioned earlier about safety too. Kids got the impression that sometimes it’s not safe to be out and, you know, that wasn’t a problem when I was growing up. And, you know, they, and another problem with that is, you know, as a community we have to make kids feel more safe and to be out, you know, and I think that’s part of the problem with the young people.”

“You don’t see that nowadays because the elderly is in the house kind of shielding their self from the violence and all the stuff that’s going on in the neighborhood.”

 Lack of access

“where the problem comes in is those children out where they can’t come into the facilities.”

“If there’s no facility for you to exercise, you have to pay.”

 Lack of adequate  lighting

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“the only thing I have a problem with if it’s dark, there’s a section that does not have any lights, so I can’t do that one.”

 Dogs

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“If I’m out and the dogs are out, I can’t go out there.”

Non-environmental walking barriers/deterrents

  

 People

“if anybody’s with me, it slows me down”

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 Lack of motivation

---

“just being motivated.”

 Lack of time

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“not having the time”

 Lack of walking  partner

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“I got tired of walking by myself.”

Environmental walking barriers/deterrents

  

 Safety

“I’m not comfortable walking in certain places in certain times and I feel pretty confident I can defend, but I don’t want to be put in that position to have to defend.”

“nowadays safety has become a really big issue with walking, even in lighted areas, especially if you’re walking alone.”

 Traffic

“you walk into the parking lot cars are coming, you know, so it’s just a, it’s inconvenient.”

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 Inadequate lighting

“we have to get out there early because it gets dark quicker so we don’t have a lot of light in the evenings. So if there was more lighting, you know, you could get out and walk”

“it’s just not a well lit neighborhood and when I leave from work, it’s late getting home.”

 Uneven terrain

“if I step in a hole or something like that or step on something that’s not, that’s uneven that could, that could be really bad”

“the roads are hilly and then they have big rocks that hurt your feet and whatever before you get, honestly you’re tired before you reach the road, you’re tired.”

 Lack of sidewalks

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“in my neighborhood there aren’t sidewalks”

 Dogs

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“when I saw the dogs I had to minimize my walking. I mean, little dogs, any kind of dogs, you know, I’m just afraid of dogs.”

Who influences exercising

  

 Neighbors/friends

“My neighbor. Gosh, he gets out no matter what the weather’s like and he runs and I’m sure the area that, the circle that he takes is probably about a half a mile, three-quarters of a mile and he’ll run that thing and I just get tired of seeing him run it. So I had to get out there and do something myself”

“I have some ladies down from me, sometimes I will call them and let them know I’m on the way and they’ll be standing out there, you know, we walk then, down together ”

 Family

“I need to do something now because of my family’s medical history.”

“I got to be able to sit here and see my children’s children, and their children”

 Self

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“it’s knowing that I have to do something, I have to be active for my own survival.”

 Elderly

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“what motivates me also too is when I see people that are older than me and they are so fit”