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Table 3 Demographic characteristics of low-, medium-, and high-calories diners (based on entrée calories)

From: Looking at the label and beyond: the effects of calorie labels, health consciousness, and demographics on caloric intake in restaurants

Variablea

Low calorie diners (≤ 400 entrée calories)

Medium calorie diners (401–800 entrée calories)

High-calorie diners (> 800 entrée calories)

Female***

75.0%

56.5%

33.3%

Student*

50.0%

71.0%

63.9%

Bachelor’s*

47.5%

27.4%

30.6%

Age1**

52.5%

79.0%

72.2%

Age2

22.5%

16.1%

16.7%

Age3***

25.0%

4.8%

11.1%

Income1

37.5%

51.6%

38.9%

Income2

40.0%

38.7%

41.7%

Income3

22.5%

9.7%

19.4%

Calorie+traffic light

47.5%

41.9%

25.0%

Calorie-only

32.5%

38.7%

47.2%

Control

20.0%

19.4%

27.8%

Value Taste

62.5%

74.2%

80.6%

Value Health***

25.0%

4.8%

2.8%

Health Consciousness**

11.200

10.290

9.389

Repeat Visitor

70.0%

58.1%

58.3%

Lunch with Friends**

50.0%

74.2%

61.1%

Business Lunch*

30.0%

16.1%

11.1%

Number of Observations

40

62

36

  1. Note: ***, **, and * represent statistical significance at the 1%, 5%, and 10% levels, respectively.
  2. a For variable definitions, refer to Table 1.