Table 2 Number and scheduling of good for kids advertisements for each campaign *

3

10

17

24

1

8

15

22

29

5

12

19

26

2

9

16

23

30

Good for kids brand

TV (Sun-Sat)

200

150

150

100

100

Radio (Sun-Sat)

15

15

15

15

Print (Mon-Sat)

15

15

15

15

14

Water campaign

TV (Sun-Sat)

200

150

100

100

100

Radio (Sun-Sat)

15

15

15

15

Print (Mon-Sat)

15

15

15

15

14

2008

June

July

August

September

01

08

15

22

29

6

13

20

27

03

10

17

24

31

7

14

21

28

Physical activity campaign

TV (Sun-Sat)

80

70

70

80

70

70

Radio (Sun-Sat)

60

60

60

60

60

60

60

60

60

Print

Emails, posters, stakeholder newsletters

2009

September

October

November

December

6

13

20

27

4

11

18

25

1

8

15

22

29

6

13

20

27

Vegetables campaign

TV (Sun-Sat)

180

200

100

100

100

Radio (Sun-Sat)

136

136

136

136

116

Print

Emails, posters, stakeholder newsletters

2010

February

March

April

May

7

14

21

28

7

14

21

28

4

11

18

25

2

9

16

23

30

Culturally appropriate radio campaign

Radio (Sun-Sat)

32

32

32

32

32

32

32

32

Re-run campaign

TV (Sun-Sat)

105

105

105

Radio (Sun-Sat)

80

80

80

80